"Netflix strikes gold with Lupin Season 3 and an amazing billboard campaign that broke the internet."
For the launch of Lupin’s new season, Netflix shook up a post-vacation Paris right during Fashion Week by hacking the imagery, art direction, and ads of the biggest luxury brands. The campaign went absolutely viral, with influencers flocking to snap photos in front of the billboards. And the funniest part? We thought we’d face huge legal backlash, but instead, plenty of brands reached out asking to be parodied too! Fueled by this success, the campaign was adapted and deployed in the Netherlands and South America.
“#ICouldHaveBeen: The Kering Foundation's campaign to stop violence against women”
TO END VIOLENCE AGAINST WOMEN, WE ASKED MEN A SIMPLE QUESTION: WHAT WOULD HAVE BEEN YOUR NAME IF YOU WERE BORN A GIRL?
"adidas has dropped a new film that immerses viewers into the heart of a mysterious network, guest-starring PSG player Presnel Kimpembe. The campaign teases the French release of the brand's latest football boot, Glitch."
To mark the French launch of Adidas's latest football boot, 'Glitch,' agency We Are Social has created a film where secrecy and underground vibes are key—a perfect illustration of how the product is sold. In fact, it is exclusively available via a dedicated mobile app and only after obtaining a secret code. These codes will be hidden across social media, waiting to be unearthed from around forty Adidas influencer ambassadors chosen for the campaign. The dark, minute-long film features a crew of young people, including PSG player Presnel Kimpembe. They retrieve hidden bags from an abandoned truck before showing off the boot on their phones to potential buyers, ultimately wrapping things up on the football pitch.
“Over one week and without any media investment, the WWF and its #NoBuildChallenge generated no fewer than 1.5 millions views on YouTube.1 million $ raised to saved the planet.”
“The #NoBuildChallenge demonstrates the fact that staying alive is difficult without the planet’s natural resources. Conservation charity WWF is challenging Fortnite players to survive the game with a twist.”
"When Renault Sport draws inspiration from social conversations about 'the zone'—a state of ultimate focus mentioned by artists like Kanye West and top athletes—to create their new brand film, the result is something powerful, inspiring, and fresh."
Following an international conversational study conducted by the Social Intelligence department, the agency identified several "passion points" capable of engaging these new audiences through shared affinities across the brand’s target markets: Europe, Asia / Australia, and Latin America.
These "passion points" or "crowdcultures" all converge in the concept of "the Zone." Referred to as "Flow" by science and "the Zone" in pop culture, this phenomenon describes the mental state reached by an individual or a group when completely immersed in an activity, experiencing maximum concentration and full engagement to achieve a level of "peak performance."
The Zone is universal and experienced by anyone living their passion—from gaming to the arts, from freestyle rappers to engineers in their "eureka" moments. Some call it the "Runner’s High," others the "flow state," while Miles Davis famously called it "Being in the Pocket"… so many expressions and cultural moments referencing this state of "peak performance."
Renault Sport is therefore challenging three decades of advertising status quo—which had successfully framed sport as a means of personal fulfillment and social integration. Renault Sport reminds us that the true purpose of sport is to reach the Zone once again. This ambitious brand positioning proves that from design to assembly, Renault Sport conceptualizes and builds cars that reflect this mental state in both sport and motorsport, offering vehicles that embody this pursuit of moments of grace and peak performance.